For this project, I chose to rebrand Aerofarms, a forward-thinking agricultural company that uses aeroponic technology to grow their produce. The company currently uses two separate logos to represent their farming facilities and customer-facing brand in stores, but I felt it was more impactful to capture both the technological aspect of the company, along with the delicious vegetables they grow, in a single identity.

Drawing inspiration from the unique growing containers Aerofarms uses in their facilities, I created the 'aero' lettering. To illustrate the organic, delicious produce that Aerofarms is known for, I planted fresh, colorful, hand-drawn vegetables within the containers. With this new logo, Aerofarms has one recognizable identity system that works across their entire company, serving their farming facilities, as well as their external branding needs.