How is finance different for women? For one, we live longer than men. We make less money than men. And we take more breaks during our careers. (This is all generally speaking, of course.)

So, shouldn't our financial education and goals reflect these differences? Absolutely.

For my MFA thesis, I designed and branded finance is female, an app meant to close the gender gap in all things money management by educating young women about saving, investing, and more. The double "F" logo mark resembles a hashtag (or number sign). The design of this platform is strong, feminine, and clear — and is meant to challenge the traditional geometric forms and colors often presented by banks.