The purpose of this project was to create a new identity for the Museum of Fine Arts, Boston, that would appeal to a younger generation of visitors without alienating the existing demographic of museum-goers. To achieve this, I implemented a revised oldstyle typeface, using all lowercase letters for a modern, welcoming feel. The block elements are inspired by the New American Wing of the museum, and are used to highlight 'fine' and 'arts,' the most significant elements of the name. In addition, the block elements are arranged in such a way as to impart a refreshed, playful look.